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Car dealerships have reported a decrease in sales due to unstable conditions in the current financial market. In order to survive, dealerships are devising new ways to sell their products and services. When marketing budgets are tight, an affordable but still effective way to market new or used cars is the use of printed promotional materials. Examples of these promotional materials include:

Pocket Folders – Pocket folders are useful and highly visual materials used for promotion. Pocket folders not only contain a basic sales sheet or letterhead, they may also include other printed promotional materials such as business cards, flyers, greeting cards, calendars, or booklets. Pocket folders commonly contain the car dealership paper work, including the sale contract, contact information, and reports. Other information included in pocket folders are manuals, discounts, and coupons for their products and services.

Canvas Prints – Canvas prints are high-impact, printed marketing items that can be used to promote the car dealership business on site. Using canvas prints is advisable when announcing discount rates, low-prices or special seasonal offers. These can be posted in store windows or used to decorate the interior of a site. Canvas prints are UV coated and fade proof. They can be used both indoors and outdoors.

Posters – Posters are large-scale items that can be used to promote a new car line, new car loan plans, new dealership locations, new add-on services, and special rates. Poster printing can show a variety of promotional information, however; they are commonly used to announce car discounts or sale prices. Poster prints can be designed and printed in bulk using online printing services. These online printers can print posters using digital or offset printing. Wholesale orders are cheaper and can have as much as a 20 to 30 percent discount.